OBJECTIVE AEO · ORIGINAL RESEARCH POWERED BY PROPRIETARY DATA

Stop Publishing Content That AI Can Answer. Publish Research It Needs to Reference.

AI Overviews now answer general questions. Original industry research gives your website proprietary insights competitors can’t replicate.

    Free campaign assessment

    We will analyze your website and niche against our data sources to identify survey angles that support your marketing goals. If there’s a fit, we’ll outline potential survey audiences. Examples:

    • Consumer: Midwest homeowners who filed an insurance property claim in the past 12 months

    • B2B: U.S.-based real estate professionals at director level or above who oversee operations

    We’ll send you audience profiles and a few sample survey questions designed to uncover findings relevant to your services—free, with no obligation.

    A research campaign built around your market

    If your assessment is viable, you can choose the reach and respondent depth that fit your business: 

    FOR LOCAL BUSINESSES

    Standard Sources

    Local Market Research

    Third-party vetted survey data brings your local customers’ pain points, challenges and needs into focus.

    FOR B2B SMBs

    Premium Sources

    Professional Industry Research

    National research with the highest-quality vetting of industry professionals and qualified participants.

    Prices vary based on the data source. We'll design the survey, run it, collect the results, and package them. 

    EVERY DIY PACKAGE INCLUDES

    Complete survey dataset · White-labelled PDF report · Lead-capture landing-page copy · Four supporting article outlines · Web-mention and research-distribution plan.

    DIY OPTION

    DIY campaign

    Survey data + step-by-step action plan

    We run your survey, deliver the data and report, and give your team the complete plan to publish and promote the campaign in-house.

    DONE-FOR-YOU OPTION

    Done-for-you campaign

    Research, content + distribution

    We run the survey, produce your lead-capture report, write four complete articles, and run the link campaign on your behalf.

    HOW WE FIND THE SIGNAL

    Three evidence streams. One original story.

    The right mix depends on the question, the audience, and the budget.

    01

    Vetted panel surveys

    We recruit relevant local customers or industry professionals through third-party research panels to explore their needs, challenges, and decisions.

    02

    Community surveys

    We invite people in relevant local or professional communities to share their experiences. Careful screening and transparent reporting help surface useful local insight.

    03

    Public data analysis

    We examine public records and national datasets to uncover patterns across markets—from building permit trends and ADU adoption to approval times.

    For legal, real estate, and builder trades research, combining survey responses with broader data can show both what’s happening and what people need.

    From research question to a website worth citing

    A focused research program turns original findings into a connected set of useful assets.

    01

    Find the opportunity

    Identify a question your audience needs answered and AI cannot resolve with generic summaries.

    02

    Survey the right people

    Gather and vet responses from the local market or qualified professionals in your industry.

    03

    Publish the findings

    Turn the results into a white paper and lead-capture page that makes the research easy to access.

    04

    Extend the reach

    Support the research with article outlines and a web distribution strategy.

    ORIGINAL INSIGHT. REAL REFERENCE VALUE.

    Give your website something original to say.

    Send us your website and we’ll identify a research opportunity your audience may value.

    Find my research opportunity